# A Clearbit Logo API alternative for teams that need usable UI output

> The Clearbit Logo API is gone. The harder problem isn't replacing the URL — it's getting a logo that already looks right inside dashboards, tables, CRMs, and browser apps without per-brand grooming.

## What changed

Once the old Clearbit endpoint disappeared, teams looking for the fastest drop-in replacement quickly hit the second problem: raw logo assets still arrive with inconsistent whitespace, background treatment, and framing.

## Why another logo file source is not enough

Product UI rarely breaks because a logo is missing — it breaks because every logo looks different inside the same table, card, or directory. The last mile matters: padding, crop, background, and browser usage.

## What to look for in a replacement

- **Background handling** — preserve a brand background when it exists, not just transparent-by-default output.
- **Consistent framing** — every logo should fit predictably inside the same UI slot.
- **Browser-safe usage** — you should not need a server just to place a logo in an `<img>` tag.
- **Migration speed** — a new vendor is only useful if you can test domains and ship quickly.

## Where ClearLogo fits

ClearLogo takes a domain and returns a background-aware, auto-cropped, ratio-fit result optimized for visual consistency across product surfaces.

### A simple browser-friendly shape

```html
<img
  src="https://api.clearlogo.dev/logo/example.com?token=YOUR_BROWSER_KEY"
  alt="Example company logo"
/>
```

## 3-step migration

1. **Test a few representative domains** in the [playground](https://clearlogo.dev/en/docs/playground).
2. **Choose the URL shape** you want for your UI.
3. **Create a production key** and lock its allowed domains down.

## FAQ

### Is the Clearbit Logo API still available?

No. Teams that relied on it need a replacement that produces consistent, UI-ready output — not just logo retrieval.

### How is ClearLogo different from a generic logo file source?

ClearLogo is opinionated about presentation: it returns background-aware, auto-cropped, ratio-fit images so the result looks consistent across an entire UI slot — not just transparent PNGs that still need per-brand grooming.

### Can I use ClearLogo directly in `<img>` tags from frontend code?

Yes. Create a browser key from the dashboard, allow the domains your app runs on, and drop the URL straight into `<img>` tags. No server-side signing service is required.

### How quickly can I migrate?

Most teams test five to ten representative domains in the playground in a few minutes, pick the URL shape, then create a production key.