Buyer's guide
What developers should actually care about in a company logo API
Most logo APIs solve retrieval. Very few solve presentation. If your product renders logos in tables, cards, directories, or internal tools, the real question is whether the output is usable inside the UI.
Most logo APIs solve retrieval. The harder problem is presentation: dashboards, CRMs, and account lists stay visually consistent only when every logo arrives background-aware, auto-cropped, and ratio-fit.
The four things that actually matter
- Background handling — when a brand background exists, the output should respect it.
- Whitespace and crop — logos should not waste space or feel off-center.
- Ratio consistency — one UI slot should not produce a different visual weight for every brand.
- Integration path — browser apps need a flow that works without forcing a server into the loop.
Where ClearLogo is opinionated
ClearLogo prioritizes usable output and a browser-friendly public-key flow, making it a strong fit for dashboards, CRMs, enrichment tools, and internal product surfaces.
Example request
GET https://api.clearlogo.dev/logo/example.com?size=128&content=80
<img
src="https://api.clearlogo.dev/logo/example.com?token=YOUR_BROWSER_KEY"
alt="Example company logo"
/>
Best fit use cases
- Company tables and directories
- CRM and sales tooling
- Account lists inside dashboards
- Browser apps that need logo URLs without a custom signing service
FAQ
What does "background-aware" output mean?
ClearLogo detects whether a brand's logo expects a colored or dark background and preserves that background in the response — instead of always returning a transparent PNG that may look broken on light surfaces.
Do I need a backend to use ClearLogo?
No. A browser key authorizes requests via Origin/Referer matching, so you can drop URLs directly into <img> tags. Use a server key only for bearer-token authentication.
What logo formats does ClearLogo return?
PNG by default; webp and jpeg via the format parameter or Accept header. Modern browsers receive WebP automatically.
When should I pick ClearLogo over a generic logo source?
When logos sit beside each other in a UI slot — dashboards, CRMs, account lists, enrichment surfaces — ratio-fit and background handling are the differentiators.
Use the playground as a buying test
If a few representative domains already look cleaner in your UI mockups, you are much closer to a real decision than you would be from feature bullets alone.